Status Quo Tax

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Accomplishing anything will cost resources: time and money. Changing how you do something also requires resources, the same time and money. Plus change carries risk. Many people (and businesses) see the status quo as something to be tolerated and put up with. Changing it would be too hard, too expensive, too risky. Don't fix it if it ain't broke. However this is how you end up stuck at a local optima. When the status quo degrades to the point that it breaks you, fixing anything will be an extremely expensive, difficult and entrenched problem. But you can budget for gradual improvement. Even expensive moonshot projects are manageable, and you can work your way out of a local optima with minimal pain.

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